Smart software tools
Engilane
Software for the work that keeps eating people’s days. I design it, build it, ship it and answer the support mail.
Engilane ›
Two businesses.
I build them both.
I am an engineering lead by trade and a founder by choice.
Engilane makes the software. Magilane sells the things.
Both of them are mine, and I am the one who ships them.
Two of them, and neither
is a side project.
The shop
Magilane
A storefront and the operation behind it: what gets listed, what gets photographed, what gets packed and refunded.
Magilane ›Most of it is the part
nobody photographs.
-
Most of it does not hold.
What you end up seeing is the part that held. The rest was built, put in front of people, measured against what they actually did, and dropped. Walking away early is the job, not a setback in it.
-
I answer the mail.
The person who designed the thing is the person who replies when it breaks. It is slower and it is the only arrangement where the next version is actually better, because nothing gets lost between the complaint and the fix.
-
It ships or it does not exist.
A plan is not a product and a prototype is not a business. Both of these have customers, invoices and refunds, which is the only test of the idea that has ever meant anything.
If you want one of them to do something it does not do yet.
There is no form and no assistant. It is my address, and I am the one who reads it.