Engineering
Engilane
Platforms on contract for teams that ship, and smart tools of my own on Gumroad.
Engilane ›
Three businesses.
I build them all.
I am an engineering lead by trade and a founder by choice.
Engilane builds, Magilane sells, Musilane plays.
All three are mine, and I am the one who ships them.
Three of them, and none
is a side project.
The shop
Magilane
A storefront and the operation behind it: what gets listed, what gets photographed, what gets packed and refunded.
Magilane ›The music
Musilane
Melodic house on YouTube, for golden hours and late drives. I pick it, finish it and put it out.
Musilane ›Most of it is the part
nobody photographs.
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Most of it does not hold.
What you end up seeing is the part that held. The rest was built, put in front of people, measured against what they actually did, and dropped. Walking away early is the job, not a setback in it.
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I answer the mail.
The person who designed the thing is the person who replies when it breaks. It is slower and it is the only arrangement where the next version is actually better, because nothing gets lost between the complaint and the fix.
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It ships or it does not exist.
A plan is not a product and a prototype is not a business. Every one of these answers to real people, buyers or listeners, which is the only test of the idea that has ever meant anything.
If you want one of them to do something it does not do yet.
There is no form and no assistant. It is my address, and I am the one who reads it.